Hello Kitty debuted in Japan in 1974 and for over 40 years has been adored the world over. With the 50th anniversary of the suede upon us PUMA has teamed up with the iconic character for a special collection that celebrate’s both  pop icon’s. For the footwear we get

a suede drop that will come in junior, pre-school and infant sizes.  On the apparel end the collection includes :The PUMA x Hello Kitty Tee in white- with the collab logo as a charm-, a red-white T7 Hoodie in red -featuring the iconic 7cm stripe along the shoulder and arms with the trademark logo on the front and back-,


PUMA x Hello Kitty Pants – also Red with the T7 stripe featuring a small Hello Kitty icon on the front right leg and her classic milk bottle icon on the back of the left hip -.  A nod to Sanrio’s “small gift, big smile” philosophy rounds out the capsule collection  by way of coordinating accessories like the Red-White PUMA x Hello Kitty Backpack and Cap with a red translucent bill.

The PUMA x HELLO KITTY Suede collection makes its way into PUMA stores, PUMA.com and selected retailers on February 8th.

Follow @PUMASportstyle for all Suede 50 updates and check #ForAllTime to keep up with the conversation.