This Spring-Summer ’18 PUMA and world-famous skate brand Diamond Supply Inc. will be teaming up once again to launch a collection of sneakers, apparel and accessories and this time the little person in your life can stunt too.
The all-new PUMA x DIAMOND SUPPLY CO. collection reflects a shared passion for sport and is brought to life through simplicity of design and attention to detail. In their debut collaboration with PUMA, Diamond Supply Co. brings their unique aesthetic and skateboarding credibility to PUMA streetwear, with unique designs and those signature Diamond colors that we all know and love and this time in kids sizes for some of the styles.
The collection is set to release in two distinguished drops with the first launching in late January. Drawing inspiration from archive skate, the first drop was developed by the designers as though they collaborated back in the 70s and 80s. Using the PUMA Archive, the collaboration boasts authentic materials, textures, colors and over-all designs – even bringing back a refreshed take on the iconic Archive PUMA Teamsport global graphic on key apparel pieces. Hero styles of the first drop include iconic court classics, the PUMA Suede and Clyde, remixed with Diamond Supply Co.’s iconic DNA and colors. The archive sneakers are complimented with apparel and accessories including the bold color-blocked Wind Jacket and Tees with graphics from the PUMA archive.
The second drop takes the collaboration back to the future with progressive materials, silhouettes and styling. With no nylon in sight, instead using progressive knits, woven Jacquard and mesh materials matched with a more progressive, street look, the second drop envisions the future of skate and streetwear. Key styles from the second drop include evolution versions of drop one’s iconic court silhouettes, including the Clyde Sock Lo and all-new slip-on, zip-up Abyss. Complimentary apparel includes tees, track tops and pants.
The PUMA x DIAMOND SUPPLY CO. collection’s first drop releases on January 27th followed by the second drop on June 9th. Available through PUMA.com, PUMA stores and premium sneaker retailers worldwide.
