Mikey Likes It Ice Cream has once again pushed the boundaries of ice cream culture this time by collaborating with Ewing Athletics. As Mikey has cooked up a custom flavor named Patrick Chewing -to enhance the experience for the brands loyal supporters-his team has joined forces with Ewing to match and elevate the sneaker game with the same enthusiasm and approach.
The Mikey likes it 33 Hi features the highest quality suede and leathers applied in brand colors to continue the “keep it simple” and minimalistic theory that the brand always refers too – while making sure that the metal accents represent the stainless steel ice cream scoopers that are used to serve the treats. The insole bears a picture of Mikey’s most commonly loved flavor, Southern Hospitality and the use of a transparent sole was added for the groups message of social consciousness defined by keeping all communication between them and others as transparent as glass.
In all, Mikey and the team have done it again and this one will be loved by many. Come by the new Harlem location to try the new Patrick Chewing flavor and scoop up a pair or two of these classics.
Available on Saturday 8/12 exclusively at both Mikey Likes It Ice Cream Locations in NYC in Harlem (2500 Frederick Douglas Blvd NY, NY 10030) and LES (199 Ave A NY, NY 10009).