For the first time, PUMA Football launched 23 globally licensed club Third and Away kits under the same story of “Step Out” across 7 time zones. SEVEN!
The aim? “To give both the players and fans confidence in style as they step out into their rival’s territory” according to PUMA.
Each kit is dark and fearsome in color, technically-advanced, premium in materials, and features unique detailing inspired by the individual club’s stadium or town for hometown pride mobility.
The reveal began in Sydney as the Arsenal FC team stepped out in front of Fort Denison whilst the sun set on the spectacular backdrop of the Sydney Opera House and Harbour Bridge.
Elsewhere across the globe clubs from Borussia Dortmund to Chivas, Cerezo Osaka to FC Krasnodar, Mamelodi Sundowns to Girondins de Bordeaux, and everywhere in between, launched their kits as the sun went down on their respective countries.
As part of the campaign PUMA released a film to demonstrate the crazy feeling the football “enthusiast” can get when they pull on their favorite jersey. Check it out below!