Another first time duo, PUMA has linked up with Amsterdam-based fashion and streetwear brand Daily Paper. The duo has pumped out a collection that emphasis’s on tailoring as well as an eclectic use of materials each garment features quality, fine detailing, culture and great design.
Fusing cultural backgrounds with emphasis on tailoring, the PUMA X Daily Paper collaboration for Spring-Summer ‘17 sees contemporary styles refreshed with bold graphic execution and subtle design details. The collection’s inspiration stems back to East African origins with Masaai cricketers at the forefront. Styles from PUMA archives are reinvented with clean cutlines, colorblocking, and patterned trims that genuinely reflect the Masaai people and their history on the pitch. Each piece in the collection is decked with rubberized branding, making an already unique piece, even more official.
The PUMA x Daily Paper collection for Spring drops on February 24th through PUMA.com and select retailers worldwide. The Summer range will be available in stores in April.