You belong to the night, in the river of darkness……….. Inspired by the idea of ‘tailored performance,’ the IGNITE Limitless is tailored to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The overall design began with streetwear influences then added performance features and technologies.

Comfort comes from the IGNITE FOAM midsole -PUMA’s proprietary superior cushioning that disperses impact while providing optimal responsiveness and energy return-, the protective stability cage plus forefoot strap offers support while the 4-way stretch neoprene clamshell construction provides a dynamic fit with breathable upper materials. Now I know the WEEKND is the face of this particular campaign but lets not forget these two classic tracks to get you ready to pick up your pair and run them through your local city streets.

Releasing on February 2nd on, PUMA stores and sneaker retailers worldwide.