Abel Tesfaye a.k.a. The Weeknd has officially partnered with PUMA as a new Global Brand ambassador and creative collaborator – part of ‘Run The Streets’ which launches in November. The Academy Award nominated, Grammy-winning artist and style icon will bring his unique creative lens to PUMA collections that have already seen an amazing transition in just a short amount of time.

The Weeknd will rep PUMA’s latest Sportstyle products, including IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel. This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.

Stay in the loop on everything PUMA x The Weeknd by following @PUMA and @PUMASportstyle on Instagram and puma on Snapchat. Follow The Weeknd at @theweeknd on Instagram and theweeknd.com.