This season, PUMA is showcasing its young roster of influencers currently making waves in the music and entertainment arena. PUMA tapped legendary OG street photographer Jamel Shabazz to shoot Kylie Jenner, YesJulz, Rae Sremmurd and Young Thug to pay homage to Puma’s past.
Shabazz was instrumental in popularizing the Puma Suede in the 80’s with his snaps of the New York City street culture and hip hop scene and so it made for the perfect partnership to mesh Puma’s past with its future. The images will be showcased in PUMA stores globally and featured on social channels. Check out fliks of Kylie below as well as fliks of classic suede color way’s.