With Kylie Jenner out in front for the campaign along with other PUMA ambassadors, the Puma Fierce is set to launch tomorrow April 1, 2016.

The PUMA Fierce is a lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling. The unexpected design has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements part of the athleisure segment.

“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”

Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.

The PUMA Fierce will be available in four colors globally starting April 1st, with additional colors dropping throughout 2016. The Fierce will retail for $90 and be available at PUMA Stores, PUMA.com and retail partners worldwide.

To learn more about the Fierce go to www.puma.com, to take part in the Fierce Challenge follow the brand on Facebook, Twitter, Instagram and Snapchat @puma.