Jordan Brand celebrated the upcoming launch of the Jordan Super.Fly 4 during the AAU Tournament by has once again taking over over Las Vegas.
The “First To Fly” experience (held at Brooklyn Bowl) kicked off thursday and continues through tonight. The space’s main attraction is the “Kaboom Room,” a virtual dunking experience that displays the power of each participant’s dunk on a massive LED screen and court. Additionally, AAU participants and fans can experience the latest in Jordan Brand performance footwear with Super.Fly 4 trialing, a consumer store featuring the latest performance products and Marvin the Martian apparel, plus a premium players’ lounge including amenities such as massages, a barber shop, video games, and plenty of bowling – even with Jordan Brand athletes. Outside the venue, the public can catch a glimpse of Marvin’s spaceship crash landing as part of his search for Blake Griffin and the Super.Fly 4.
Meanwhile at Rancho High School, top AAU high school talent from around the country participated in the Las Vegas Classic. The Rancho High School gym features a Jordan Brand themed court and banners in the rafters showcasing Jordan Brand family athletes. Chris Paul joined the action on Thursday, actively coaching his CP3 team which features a few of the nation’s top prospects and for evening entertainment, Jordan Brand family athlete Victor Oladipo stopped by Brooklyn Bowl for a Q&A and to hang out with the kids. He provided his thoughts on the Super.Fly 4, his favorite dunks and also served as judge for a nightly dunk contest, featuring pro dunkers and AAU talent.
Make sure to check out the video below (password Jordan).