The Disc technology is to Puma what the Pump is to Reebok and the science behind the technology is relatively simple to understand: With a turn of the disc, the stabilizing elements on the inside and outside of the shoe customize the fit to the individual foot thus giving the wearer a unique type of motion control or in other words, turn the disc and the shoe will get tighter. Got that? Good. Which brings us to Ronnie Fieg. According Ronnie, the Disc is one of his all time favorite sneaker silhouettes so its no surprise that when the Puma design team asked him what his dream project would be he answered The Disc and right to work they went (I feel like I’m telling a Christmas story). So anyhow, Fieg was able to put his own special touch on this shoe including an updated toe box and the outcome is what you see in the photo’s above, a dope shoe in a sick colorway (to check out the original Puma Disc click here). Ronnie Fieg x Puma OG Disc “Cove” will available for $140.00USD November 23rd, 2012 at 11am EST in limited quantities sizes 4-12US online at KithNYC.com