With October being breast cancer awareness month and the majority of the brands doing what they can to raise awareness, the good folks over at RockEM Apparel are also running their own pink campaign. With every sale of customized Nike Elite Socks RockEM Apparel will donate 20% of the proceeds to the Kay Yow Cancer Fund. Last year the company ran a similar event and raised $2,500, this year the goal is $10,000. With breast cancer being the top cancer in women (both in developed and developing countries) the need for early detection and more awareness is growing. Available Now.