Founded in 2001 and owned by Steve Francis, the brand hung around for a few years but seems to have disappeared. This advert for its sand blasted denim is interesting to see in 2012 considering brands like Levi’s & H&M have banned sandblasting due to the threat of respiratory diseases for its workers using this technique. Turkey went as far as to completely ban the practice in 2009 after 43 workers died from the process. Its probably safe to say we will never see We R One sand blasted denim again either. For now take a trip back to 2002 above!