This was the first and only hip hop group to ever receive a sneaker deal. With this move, Adidas changed the game. Although it may not be that mind blowing today, in the early 80’s hip hop wasn’t even considered music and you were hard pressed to find a radio station playing it. Adidas took a chance and it paid of real good. Anyhow, check out pictures below of Run DMC’s line from Adidas.
