NEW YORK, NEW YORK - JUNE 27: Jonathan Van Ness and Smirnoff celebrate the LGBTQIA+ community and ongoing fight for equality with House of Pride pop-up on June 27, 2019 in New York City. (Photo by Dave Kotinsky/Getty Images for Smirnoff)
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Jonathan Van Ness and Smirnoff Shut Down Canal St. with a “House of Pride” Event Celebrating the LBGTQIA+ Community 2019

Smirnoff and Queer Eye star Jonathan Van Ness hosted a “House of Pride,” event to celebrate the LGBTQIA+ community. The event is part of Smirnoff’s long-standing commitment to the LGBTQIA+ community and their 2019 “Welcome Home” campaign to roll out the welcome mat for the millions of global LBTQIA+ community and allies traveling to New York for Pride celebrations.

NEW YORK, NEW YORK – JUNE 27: Smirnoff throws House of Pride pop-up with six interactive rooms showcasing how far the LGBTQIA+ community has come and how far we still have to go in the ongoing fight for equality on June 27, 2019 in New York City. (Photo by Dave Kotinsky/Getty Images for Smirnoff)

“House of Pride,” a home-inspired, immersive pop-up experience features six insta-worthy rooms where Smirnoff pays homage to – and celebrates – the history of the LGBTQIA+ community and cheers to the future of the community.

NEW YORK, NEW YORK – JUNE 27: Jonathan Van Ness and Smirnoff celebrate the LGBTQIA+ community and ongoing fight for equality with House of Pride pop-up on June 27, 2019 in New York City. (Photo by Dave Kotinsky/Getty Images for Smirnoff)

During the night, Jonathan Van Ness had an epic grand entrance from a rainbow taxi, sipped on speciality Smirnoff cocktails inspired by the global LGBTQIA+ community and cheersed to Pride Month while floating through the pop-up experience with guests.

NEW YORK, NEW YORK – JUNE 27: Smirnoff throws House of Pride pop-up with six interactive rooms showcasing how far the LGBTQIA+ community has come and how far we still have to go in the ongoing fight for equality on June 27, 2019 in New York City. (Photo by Dave Kotinsky/Getty Images for Smirnoff)