NEW YORK, NY - MAY 03: Taylor McKimens, Tara McPherson and Aldis Hodge celebrate the national launch of their artwork for Bulleit Frontier Works: Bottle Impressions at Frieze New York on May 3, 2018 in New York. (Photo by Ilya S. Savenok/Getty Images for Bulleit)
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Bulleit Frontier Works: Bottle Impressions, A Collaborative Project Celebrating The Artist In All Of Us, Launches Nationally At Frieze New York 2018

From newly discovered talents to the most influential figures of the 20th century, there is no denying Frieze New York 2018 showcases the best of what’s happening in the international art world. Frieze has also set the stage for the latest collaborative project from Bulleit Frontier Whiskey, where artist and actor Aldis Hodge, New York artists Taylor McKimens and Tara McPherson and thousands of fair goers will celebrate their frontier spirit by creating Impressions artwork inspired by the iconic Bulleit bottle.

NEW YORK, NY – MAY 03: Bulleit Tropic Island and Frieze Art Old Fashioned served in the Bulleit Frontier Whiskey Lounge at Frieze New York for the national launch of Bulleit Frontier Works: Bottle Impressions on May 3, 2018 in New York, NY. (Photo by Ilya S. Savenok/Getty Images for Bulleit)

For its latest Frontier Works collaboration, Bulleit has partnered with local artists in communities around the country to create Bulleit Bottle Impressions. Whether charcoal, paint or chocolate, artists create their pieces by laying paper on top of the Bulleit bottle and using their medium of choice to create an impression by pressing down on the bottle’s raised lettering.

NEW YORK, NY – MAY 03: Winner of Frieze New York Frame Price award Tau Lewis (L) of Cooper Cole Gallery celebrates with a personalized bottle of Bulleit Frontier Whiskey at Frieze New York on May 3, 2018 in New York. (Photo by Ilya S. Savenok/Getty Images for Bulleit)
NEW YORK, NY – MAY 03: Aldis Hodge and Harmonia Rosales celebrate the national launch of Frontier Works: Bottle Impressions in the Bulleit Frontier Whiskey Lounge at Frieze New York on May 3, 2018 in New York. (Photo by Ilya S. Savenok/Getty Images for Bulleit)

As part of its partnership with Frieze Art Fair, Bulleit is now inviting adult visitors at Frieze New York to join in the project by tagging photos of their own Impressions artwork on Instagram using #FrontierWorks and festival attendees will also have the opportunity to create their own Impression in the Bulleit Whiskey Lounge at Randall’s Island Park from now until May 6. Select consumer-submitted Impressions using #FrontierWorks will be featured as part of the Bulleit Frontier Works: Bottle Impression project later this summer.

“Bulleit is a whiskey living on the edge of culture, making an impact by uniting the imaginations of frontiersmen and women who challenge the status quo every day,” said Ed Bello, US & Global Brand Director for Bulleit Frontier Whiskey. “Bulleit Frontier Works: Bottle Impressions celebrates and brings to life the frontier spirit of artistic expression in all of us.”

“This Bulleit Frontier Works project left a lasting impression on me,” said artist and actor Aldis Hodge. “This campaign brings out the artist in all of us and is an inspiring celebration of self-expression.”

Bulleit Frontier Works: Bottle Impressions follows on the heels of previous Bulleit Frontier Works programs, TATTOO and NEON. For more information on Bulleit Frontier Works, follow Bulleit on Instagram @Bulleit and check out the hashtag #FrontierWorks.