Last year, Smoove starred in a series of commercials for the newly released Crown Royal Vanilla. Now, Smoove has taken his talents to “Crown Royal Regal Apple: The Musical” which began airing in October, also known as National Apple Month.

In a true collaboration, Crown Royal paired J.B. and his crew to create a pulsating original track, “It’s Apple Time, Baby,” along with corresponding dance moves. In the main film, J.B. struts through a lavish nightclub, as patrons jump into his dance number and join his crew for Crown Royal Regal Apple shots – all while not missing a beat the duo celebrated at Shop Studio in New York for a private party that celebrated this campaign while guests were treated to a private show to cap off the night. Check out fliks for the night and remember-You must be 21 and over to drink.