Categorized under their Run The Streets campaign the all-new TSUGI silhouette is almost here. PUMA took to the sensibilities and functionalities of Japanese design to perfect this iteration. ‘TSUGI’ that translates to ‘NEXT’ in Japanese “incarnates the fusion of modernity, technology and traditions, bringing a new wave of aesthetic to progressive streetwear.”

PUMA injected their most innovative running cushioning technology, the IGNITE FOAM, into the new TSUGI range which was placed under the foot-bed.

First to drop from the range is the TSUGI SHINSEI. ‘SHINSEI’ which in Japanese means ‘REBORN’, takes on this progressive philosophy a step further. Always forging the way in offering alternative closure systems to the market, the TSUGI SHINSEI features a unique lacing concept for a progressive look and extra comfortable fit. By pulling the lacing along the lateral and medial side of the foot, the wearer is assured of the right amount of fit. The TSUGI SHINSEI also features a sock construction, nylon padded tongue and textile vamp for an ultra-snug fit. More than its functionality, it boasts of a minimal, contemporary style that’s fresh.

The TSUGI SHINSEI Black and White colorways drop in and sneaker retailers globally on April 21st. Succeeding drops and colorways will be available through Spring ’17. Follow @PUMASporstyle for release information.