Fresh off a 2016 campaign that included the shoe of the year, PUMA wastes no time setting the stage for more success in 2017.

Kicking off the IGNITE Limitless drops this month is the IGNITE Limitless Hi Tech and Extreme Hi Tech. Beefed up with technical tailoring such as visibility that is reinforced with 3M reflectivity on the heel and tongue, a toe cap sealed with PU,a midfoot cage that is reinforced with Kevlar protective backing,IGNITE FOAM midsole -PUMA’s proprietary superior cushioning that disperses impact while providing optimal responsiveness and energy return-, protective stability cage plus forefoot strap, 4-way stretch neoprene clamshell construction for dynamic fit with breathable upper materials, and last but not least reflective details for visibility in low light conditions.

Releasing on January 12th at The PUMA Lab Powered by Foot Locker,, The Finish Line and Nice Kicks.