Jordan Brand president Larry Miller, Footaction CEO Jake Jacobs and filmmaker Spike Lee officially welcomed the first consumers to Flight 23 at Footaction in what can arguably be declared as the sneaker mecca of the world. The group untied a pair of giant shoelaces to signify the opening of the store, welcoming fans that lined up in the cold at the store on West 34th Street.

Once inside, everyone received a personalized shopping experience led by their own Footaction team member to assist with shopping and provide a tour of the storeThe Flight 23 Store will feature the widest assortment of Jordan footwear and apparel, including regular retro drops and the latest performance product, such as the Melo M10 Black History Month, available now. Via Nike Inc.