Originally opening as a pop up store during NBA All Star weekend in Toronto, Canada’s first Jordan-only retail location (306 YONGE) has announced plans to reopen this summer in partnership with Foot Locker. The permanent space will expand new customer experiences that build upon the opening weekend buzz at All-Star, which included key shoe drops and visits by Jordan Brand family members.
The store will include visual eye candy such as photos and memorabilia from Michael Jordan’s career, along with basketball-themed work from several top Canadian artists. Downstairs features an exclusive members lounge, 306 Underground, where Jordan members can experience the ultimate in Jordan Brand service. Consumers who sign up for Jordan membership access at Nike.com/snkrsxpress will have a chance to experience 306 Underground, a reservation-only experience, with on-demand barbers, customization, personal shopping, and a lounge area complete with videos games, TVs, and other services. Check out some photo’s from the opening day visit this past Friday which included Carmelo Anthony, Russell Westbrook, Chris Paul, Jimmy Butler and Kawhi Leonard.
*All Photo’s Courtesy Of Jordan Brand.
