Everyday I’m Hustlin: Hustlers Boat Shoes From The Servus Rubber Co. 1967 Posted on September 5, 2011 by defynewyork Reply Servus branded footwear (now branded Servus by Honeywell), has been around since 1922. Hustlers was founded in 1966. Hustle on, check out this vintage ad below. Share this:DiggFacebookPinterestStumbleUponPrintTwitterGoogle +1LinkedInTumblrEmailReddit