Its the kids turn to floss for Spring Summer ‘17 PUMA has teamed up with the designers at tinycottons to create a capsule collection as part of the brand’s SS17 ‘Tribute’ range. Featuring classic PUMA silhouettes refreshed with tinycottons’ playful attitude, the collaboration is turning playgrounds into runways with on point tiny looks.
The ‘Tribute’ range takes it inspiration from the design explosion in Paris in the 1970s which Creative Director Barb Bruno remembers fondly. The collection features a range of graphic prints, which are a subtle and lighthearted tribute to the artsy city and the characters and animals that roam in its streets.
Speaking about the new collection, PUMA’s General Manager for Sportstyle, Reinhard Dischner commented: “The Kids category has grown significantly for PUMA. This fun collaborative collection features classic PUMA silhouettes and pairing that with tinycotton’s unique playful graphic language sets it apart and makes it very premium. It’s a match made in the playground.”
Commenting on the new partnership with PUMA, Founder and Creative Director of tinycottons, Barb Bruno said: “We are delighted to join forces with PUMA, we believe that both brands will benefit from this partnership as the collection looks amazing. We are extremely happy with the PUMA x tinycottons SS17 capsule collection –the look is very street, clean and modern – kids will love it and parents too. From a business standpoint, the partnership will allow tinycottons to increase its product portfolio and brand awareness worldwide.“
Inevitably its a win for kids and parents as there just isn’t enough trendy product on the market and this latest collab will definitely help fill that gap.
The PUMA x tinycottons capsule collection will be available in the tinycottons store in Barcelona and PUMA stores, tinycottons.com and PUMA.com, and select kid’s stores globally from February 1 2017.