For the average consumer UGG begins and ends with the classic short and tall – a boot thats known to be rocked by college girls all over the world. For those in the know however UGG has a great catalog for men, boots that feature some serious specs and have garnered some legit street cred with the fellas -boots like the Butte and Hannen TL that are definitely #bootgodapproved.

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Its this that has led to a partnership with Grammy nominated artist Vic Mensa who has helped launch the UGG fall campaign in celebration of its new partnership with Footaction.

“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”

“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”

Shot in Chicago, Vic Mensa offered a private glimpse into his life by curating a number of personal shoot locations including CRC Studios, which was the location of the final shot. The artist cued up the campaign by enlisting tour photographer Jake Osmun and personal style consultant Zoe Costello.

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Showcasing four UGG® for Men styles, the Vic Mensa for UGG® fall campaign highlights the bestselling Neumel, the Butte, Roskoe, Hannen TL, and the Harkley.  Keep it locked to FOOTACTION for more info.