For Spring-Summer ‘17 PUMA will look to build on 2016’s success with their Run The Streets campaign. Blurring the lines between performance and style, PUMA’s new Sportstyle platform introduces street-ready and technically progressive products that have slowly carved out a special lane for a brand that has always prided itself as a solid blend between fashion and function.

Headlining the campaign is PUMA’s newest creative collaborator, Grammy-winning artist, Abel Tesfaye a.k.a. The Weeknd. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.  All fliks for Run The Streets was shot in LA and Toronto by photographer Mark Seliger and will be seen in PUMA stores and digital channels worldwide starting this month.

Check out the collection featured in the Run The Streets campaign on PUMA stores and in selected retailers globally starting November 10th, 2016.