Complex wrote about it last year and OSD touched on the subject for years before that -when it comes to sneaker culture women are largely ignored. Over the past few years though Puma has aimed at changing that by way of some strategic partnerships that include Rihanna and most recently Kylie Jenner. The Rihanna line thus far has not only put out dope designs that have sold out with Yeezy like quickness but really set the mark for which other sneaker companies will be looking to aim. With Kylie Jenner and Puma’s press release yesterday Puma is aiming at yet another big release for the brand and a partnership that looks to be a good one for both Jenner and Puma. For Puma they will receive tons of publicity from the Keeping Up With The Kardashians star and of course have already ate from the earlier Beef with Kanye West. Kylie on the other hand has the potential to be a part of sneaker culture for the ladies as the face of Puma’s latest ad campaign for their latest women’s trainer. The Puma Fierce – set to drop April 1st – has officially debuted and is a lightweight laceless training shoe that has a demi upper bootie construction with technical overlays, a supportive midsole and flex grooved outsole allowing for fast and dynamic multi-directional movements. They are nicely priced at $90 USD and will be available at select Puma Retailers as well as PUMA.COM.