On Saturday February 13th, 2016 Travi$ Scott, DNCE and Brian Newman performed with DJ sets by Virgil Abloh & Heron Preston and The Dolls to celebrate Diesel’s Madison ave flagship store opening.
In addition to top-tier performances the event featured Diesel emojis playfully displayed throughout the voyeurist-themed party to tie in the campaign message of DECODED and with guests offered photo opportunities. The continuous campaign theme humorously comments on social media behaviors for SS16.

Check out some of the star studded attendees below!

Charli XCX

Charli XCX

Travis Scott

Travis Scott

Naomi Campbell, Renzo Rosso

Naomi Campbell, Renzo Rosso

Joe Jonas

Joe Jonas