Its official, Jordan Brand is celebrating an evolution of life into the highly competitive lifestyle shoe market. The Jordan Westbrook 0, crafted for basketball superstar Russell Westbrook, is the first signature lifestyle shoe created by the Jordan Brand.

At Westbrook’s request, the original style pays homage to the franchise’s storied history by taking cues from a few of the most popular Air Jordan silhouettes (such as the Air Jordan XI).

“The goal was to keep the design for the Jordan Westbrook 0 clean and versatile, with a nod to Jordan heritage,” explains Westbrook. “It was important for the shoe to embody my sense of style and have the potential to be be dressed up or dressed down.”

Never one to shone innovation, Jordan Brand siped the outsole, a process that cuts the outsole to make it more flexible and produces a clean, symmetrical look.

“Growing up, I did not have the access or the means to buy shoes for lifestyle and fashion purposes,” recalls Westbrook. “I wanted to make sure my shoe was accessible to kids and am excited to see how they will wear the Jordan Westbrook 0 and express themselves through the shoe.” Will this shoe take off? Only time will tell but for now the Jordan Westbrook 0 is currently available in either black or white at Jordan.com and select Jordan retailers for a suggested retail price of $130. Grey and red styles will debut globally August 1.

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