Jordan Brand celebrated its 30th anniversary today, opening its NBA All-Star Weekend experience at Pearl Pavilion across the street from Madison Square Garden. Two of Michael’s oldest friends and colleagues in the business  (Tinker Hatfield and Jordan Brand’s Howard “H” White) took part in a Q&A session, telling never-heard-before stories of the three decades since the launch of the Air Jordan I.

In addition, Jordan brand athlete – New York Knicks All-Star Carmelo Anthony – attended the event, checking out the venue’s Hallway of Greatness , a collection of Walter Iooss Jordan photos, and an interactive experience where fans can emulate several of Jordan’s greatest shots ever for a truly jaw dropping experience.

 

 

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Carmelo Anthony Russell Westbrook Tinker Hatfield, Howard ÒHÓ White, Ben Lyons Jordan Brand Invites Fans to Pearl Pavilion to Celebrate the 30th Anniversary at All-Star Weekend  Tinker Hatfield, Howard ÒHÓ White, Ben Lyons Jordan Brand Invites Fans to Pearl Pavilion to Celebrate the 30th Anniversary at All-Star Weekend Walter IoossCarmelo Anthony