Gina Thompson, Junior Mafia and Guru (RIP), it doesn’t get much better than this. Davoucci will be forever engrained in hip hop culture as it was worn by rap’s elite (and has the ads to prove it).  What’s even better is that the style of the clothing isn’t as dated as some other mid 90’s brands and actually looks pretty wearable today (with some minor alterations).  Check out this classic 96 ad below!


1996 davoucci