No matter what your age, if there is one thing more important than any sneaker, its your health. With that said Adidas is celebrating its five year anniversary as AKTIV Against Cancer partner with its charitable apparel collection and a social media activation at the New York City Marathon. Co-founded by nine-time NYC marathon winner and decorated Adidas athlete Grete Waitz, AKTIV promotes physical activity as a way to prevent and support the treatment of cancer. After being diagnosed with cancer, Waitz found that running improved her mental and physical state, which inspired her to establish AKTIV Against Cancer with co-founder Hele Aanesen. Since 2009, Adidas has donated more than $3.3 million to AKTIV Against Cancer through apparel sales and this year, Adidas is donating 100 percent of its in-booth AKTIV apparel sales during the marathon Health and Fitness Expo to AKTIV. Here, Adidas and AKTIV Against Cancer are asking runners, fans and visitors at the Javits Center Expo to Tweet, Instagram or Facebook a post that includes #mystepmatters with an image of a hand symbol in the shape of an “A,”. For every such post Adidas will donate $1* to AKTIV to further funds for cancer research.
“Grete was a champion on and off the course,” said Adrian Leek, general manager of Adidas running. “She’s always been a special member of the Adidas family – from the early strides of her legendary running career through the final stages of her spirited fight against cancer. Adidas is honored to continue its support of AKTIV by asking fans to participate in a tangible and emotional tribute to Grete’s legacy and the fight against cancer.”
Leek continued, “New York is a very special place for Grete and the reason why we chose it as the stage for this activation.” Check out this lovely collection below and then for more information about AKTIV Against Cancer and the A Game activation, please visit www.aktivagainstcancer.org as well as Adidas’ running social channels on Twitter, Instagram and Facebook.