But FILA makes sneakers right? Yes, FILA makes sneakers but in the 1970’s and very early 80’s FILA wasn’t in the sneaker game. Instead, Bjorn Borg rocked Diadora kicks with FILA gear making for quite an ad to look back at.  Imagine a cross branding ad with Nike and Adidas? Yea right. Check out this rare ad below!


avia fila