Fresh off that Billi and Beats by Dre is off and running.The Game Before The Game stars some of the greatest, most beloved footballers in the world and spotlights the pre-game rituals of these soccer players, celebrities and fans as they prepare to be victorious in the game to come; Neymar,Jr. calls his father for words of strength, wisdom and confidence, Cesc Fabrigas kisses the ring his girlfriend gave him four times exactly, Luis Suarez kisses the tattoo of his son and daughter’s names on his wrist for love and good luck, Chicharito begins every game by praying on his knees, a ritual his father instilled in him as a young boy. The campaign also celebrates pre-game rituals from fans around the world and can be seen at