Could you imagine a L’oreal Air Max 87? Maybe a Revlon GL 6000 from Reebok? Laugh away but in 1980 Etonic released a Bonne Bell 10k running shoe. The reasoning behind it however was simple. Jess Bell (the president of Bonne Bell cosmetics at the time) and his wife were avid runners that sponsored long distance running events so the connection while unlikely, was authentic. Take a trip back above with this 1980 running shoe.
