Jordan Brand took over the Footaction store at Canal St. and Bourbon St., with their Flight Lab. The Jordan presence (clean white and gold exterior) is recognizable from the outside and the store features a full assortment of Jordan Brand product as well as the opportunity for the customer to customize their product. Whether it’s interacting with the hyper-realistic holograms of Jordan Brand athletes, or designing your own Jordan shoe with members of the brand design team, the set up is impressive. Appearances from the legendary Tinker Hatfield and Jordan Brand athlete Carmelo Anthony, with more unique experiences to follow capped off a successful weekend for the company and fans.
Right next door to the Flight Lab is the Crescent City Iron Works (Jordan Brand’s bespoke pinnacle boutique for consumers). Inspired by a speakeasy experience, the space features the Crescent City Gold Collection, the brand’s pinnacle apparel assortment. The space also featured first-come, first-serve special programming throughout All-Star Weekend. Check with @jumpman23 for details and check out fliks above Via Nike